Interview with Eduardo González-Regalado, founder of the house, on how the products are chosen and what it takes to bring southern Spain's olive oil, Iberian charcuterie and olives to markets that demand authenticity and traceability.
In the words of Eduardo González-Regalado Batllés
Our philosophy is simple: we don’t sell volume—we sell quality. Every product we work with must reflect the tradition and integrity of its region of origin, especially from southern Spain.We never force production beyond natural capacity, because that risks compromising quality. Growth has to be controlled and sustainable.There is a growing appreciation for authenticity. Consumers are more informed—they want to know where food comes from, how it is produced, and who is behind it.